#Article Sites 2020 SEO

[nyssabong]

‘Is blogging still relevant in the age of TikTok and Instagram?’

What is a blog? I believe that most of the youngsters now do not know what it is. The word blog is a combined version of the words “web” and ‘log” (Weiner 2023). A blog is like an online diary or online journal, following a blog is like getting to know someone or watching their life just like watching a television series. There are many types of blogs, like food blogs, travel blogs, lifestyles blogs, health and fitness blogs, sports blogs, fashion and beauty blogs, and others.

Back to our topic, is blogging still relevant in the age of TikTok and Instagram? I would say yes, blogging is still relevant in the age of TikTok and Instagram. Granted that most people now are using TikTok and Instagram, but according to the research (van Dijck 2013) every single day, millions of individuals interact through social media. In December 2011, 1.2 billion users worldwide, 82 percent of the world’s Internet population over age 15 logged on to a social media site, up from 6 percent in 2007 (van Dijck 2013).

Nowadays, many people still use blogs, not only self-publishers, journalists, writers, marketers, and businesspeople also using blogs. Blogs are a powerful tool for Search Engine Optimisation (SEO). Businesses can post blogs with some keywords to help them grow the flow.

The length of the content we write is one of the most important SEO variables in 2020 for ranking highly. According to Rioja (2020), if we write a blog article that we want to rank, we need to make sure we are going into as much detail as possible. If we did not write at least 1500–2000 words per post, we would not rank. The ability to post long-form content is a benefit of blogging in this situation. The Instagram caption length restriction is 2200 characters, which is roughly 338 to 440 words. Instagram posts short-form information as compared to blogging, thus we are limited in how detailed we can make our captions. Because of the word limit of social media, users do not have enough space to introduce themselves in detail, whereas in blogs, users can present themselves more comprehensively. Therefore, blogs remain an indispensable platform.

The fact that blogging is still important in the era of TikToks and Instagram is also due to the wide range of content. Text, photos, videos, graphics interchange formats, and other types of media can all be included in blogs. We are limited to choosing between posting pictures or videos on Instagram and TikTok, though. Furthermore, we are only allowed to upload ten images in each Instagram post, and videos can only be one minute in duration. We may upload the video as a reel if it lasts longer than one minute, however, only one video can be posted for each reel post. Blogging also can be a digital diary. As we mentioned before, because of the word limit, we cannot express our emotions. In the age of TikToks and Instagram, many people use blogs to record their lives, just like a diary. Furthermore, there are many ways to earn money from our blogs. Some of the most popular ways to monetise include offering content by subscription, display advertisement, affiliate marketing, sponsorship, online courses, and eBooks (Shwake 2023). These monetised ways are quite easy compared to earning money on Instagram and TikToks. Instagrammers and TikTokers earn money in a few ways such as setting up an online shop, partnerships with other businesses, or live streaming. For me, we can earn money from blogs in a cosy and freedom style, as many people also earn money from their blogs, plogs, and vlogs. Instead of using Instagram or TikTok, most of them still choose to blog because it offers multiple monetisation avenues.

Lastly, despite TikTok and Instagram, blogging is still relevant today. Blogging is still vital even if many new social media platforms have grown up and may even be trying to mimic blogs. Additionally, a lot of people say that blogs are the ideal medium for expressing our emotions and making money. Also, I believe the blog is a great place for kids to improve themselves, as there is a lot of unhealthy content on TikTok and Instagram. I would not say there is not any toxic stuff on blogs, but as of right now, I have not seen any.

List of References

Jill Walker Rettberg 2013, Blogging, 2nd Edition., John Wiley & Sons, viewed 1 October 2023 <https://swinburnesarawak.instructure.com/courses/839/files/73195/download?verifier=7BsJ2Kl9b5O6ujtXzoGnueJ327TJYLfniNv80uSO&wrap=1>. Rioja, A 2020, What is SEO? Learn the Basics of Search Engine Optimization [2020], alejandrorioja.com, viewed 29 September 2023, <https://alejandrorioja.com/what-is-seo/>. Shwake, E 2023, How To Monetize a Blog in 2023 in 7 Effective Steps, Wix Blog, viewed 30 September 2023, <https://www.wix.com/blog/how-to-monetize-blog#:~:text=There%20are%20many%20ways%20to>. van Dijck, J 2013, Engineering Sociality in a Culture of Connectivity, Oxford University Press, New York, viewed 29 September 2023, <https://research.ebsco.com/linkprocessor/plink?id=457be821-4029-3b2e-87da-72784dc1f978>. Weiner, A 2023, What is a blog? Definition, types, benefits and why you need one, Wix Blog, viewed 1 October 2023, <https://www.wix.com/blog/what-is-a-blog>.

[yashkhanna2042-blog]

Keep a watch on these SEO metrics in 2023 !

Keep a watch on these SEO metrics in 2023 !

Digital Dominance:

Let us rewind a bit and go back to the times of conventional marketing. Do you remember any method of calculating the results of your campaign? There may be vague tools and methods; however, when it comes to accuracy, traditional marketing is always driven by blurry outcomes and predictions. One of the major advantages of the digital shift is that you get to know the working and outcomes of your campaign. Now imagine you’ve invested in SEO to boost your rankings. You know that it is a powerful digital marketing tactic, but how to literally gauge the benefits of this power? This is where SEO metrics slide in! To know whether your SEO tactics are effective, continue reading the article below.

What are SEO metrics?

SEO metrics also termed SEO KPIs (keywords performing indicators), are monitoring factors that help in gauging the performance of your SEO strategy. The exposure, traffic from organic search, keyword rankings, engagement percentage, and conversion rates of a website are all revealed by these KPIs. Basically, as the name suggests, these key performing indicators test the performance of your website. SEO evaluation is a critical part, as mere application of strategies cannot tell you where your website stands in the market. Additionally, the algorithm is dynamic and keeps changing its ways as per the audience's perspective. To stay relevant to the audience and to the algorithm, keeping track of the key SEO metrics comes as a high priority!

SEO monitoring can help you in ways like:

1. Competitive edge: Through the use of SEO KPIs, organisations may assess how they are doing in relation to their peers, competitors, or previous time periods. So, if you wish to surpass your competitors, keep a watch on the metrics!

2. Brand positioning: The effectiveness and success of SEO efforts are evaluated using SEO KPIs. They give measurable information on whether the website is getting better and what position it holds on the digital portal.

Important SEO metrics to track in 2023!

 Now that SEO KPIs are no more Greek to us let us look at some of the important metrics that help you give a clear idea of where your website stands in the broader digital landscape. We’ve done the dig thorough, and here are some important KPIs to Track SEO Performance: 

1. Organic results: Whether you look for metrics in 2023 or 2020, this point will always take the top position in the list of ‘key SEO metrics.  Isn’t it obvious? To gauge the website performance, you will first look at the number of users browsing your site. In case you are unaware, organic traffic implies the traffic that comes to your website without any paid advertisements. If you are looking for signs that show positive SEO Performance, your organic SEO traffic should dramatically showcase an upward trend.

How to track it: There are many paid tools, but the best way to do it for free is by using the Google Search console.

2. Click-through rate (CTR): Based on how appealing your meta title and descriptions are, your CTR gets impacted. CTR refers to the percentage of users that visit a website after browsing the SERP.

How to track: Under the performance report on the Google search console, you can check your CTR percentage.

3. Referring domains: In the process of SEO monitoring, domains play an important role. All of the domains that link to your website are referred to as "referring domains." For example, website B mentions your website A in their blog: Website B becomes website A’s referring domain! Do not misunderstand these are backlinks, as multiple backlinks from the same source are considered as one single referring domain.

How to Track: SEMrush, Ahrefs and other paid tools

4. Keyword Rankings: If you are here, we assume you already know what keywords are. In tracking the SEO metrics, these rankings signs which keywords worked well and which went unnoticed! The position of your website in the search results for a given query or keyword phrase is referred to as your page's position in terms of keywords.

How to track: Google keywords planner, Ahrefs and more.

Final words:

It's critical to understand your SEO analytics in a world of ongoing algorithm modifications and shifting SEO trends. It's time to start tracking these metrics if you aren't already. Fortunately, you can easily track all these SEO indicators and begin making continuous improvements with a few free and reasonably priced tools like Google Analytics, Search Console, and Ahrefs (or SEMrush). If it turns out to be too overwhelming for you, you can always rely on the many SEO agencies out there in the market!

[threelittlepigspro]

Link Building Case Studies + Data for Two Singapore Sites

96.55% of web pages on the internet do not get any traffic from Google. One of the commonalities among these sites is the lack of backlinks. In short, backlinks are like votes from other websites that signal to Google's algorithm that your site is trusted and reputable. I started learning about SEO in an attempt to generate leads for my first business—a dating advice business in Singapore. I attended a couple of SEO courses taught by Singaporean SEO experts, and I found that neither of them focused much on outbound link building. This is because link building is complex, difficult, and really... a pain in the butt. In an article done by Ahrefs, it was stated that 74% of SEO link builders are willing to pay for links, and most site owners are going to charge a fee for a link. That is despite Google's official guidelines, which state that you must never exchange money for links. There are other link building costs, such as: - Hiring a VA for prospecting - Hiring an outreach manager to coordinate link building - Hiring content writers for guest article creation These costs add up, and link building expenses can reach thousands of dollars per month. Either way, I realized that link building is the true needle mover, as opposed to stuffing keywords or trying to optimize each keyword for the perfect keyword density. The SEO courses I attended back then focused on these outdated methods.

MarcusNeo.Com Link Building Case Study

I understood the importance of link building and hired a link building agency on Upwork that specialized in the Skyscraper method. Yes, links were coming in, but they weren’t very targeted. I had links coming from sites that weren’t very niche relevant. I decided not to continue after a couple of months as there wasn’t any improvement. However, in hindsight, my site might have just been in the sandbox phase.

I then took it upon myself to learn link building and studied more about SEO from internationally based SEO experts. I enrolled in Authority Hacker's online course and started doing everything inhouse, from research to outreach. I hired a team of virtual assistants on Upwork and began building links from sites I thought were more niche-relevant. This means that if I were a dating advice site, I should be getting links from dating, relationship, or men's self-improvement websites. I put on blinders and built links aggressively from December 2019 to June 2020. Lo and behold, the site exploded in traffic. I even experienced a server crash in early 2022.

On our Google Analytics end, it showed that the site only started gaining traffic in July 2020. This could mean that SEO takes an entire six months to "kick in." As observed below, our initial link building efforts began as early as September 2019. The site only started gaining traffic in July 2020. That’s a solid 6 to 9 months of link building! Nonetheless, I was attempting to rank on global search engine results for MarcusNeo.com. I also consolidated our content and targeted lower-competition, long-tail keywords. These different factors contributed to the steady increase in traffic. Alright, let’s now move on to our own Singapore-based digital marketing agency. This time around, I am trying to rank on Singapore’s local search engine results. Yes, the competition here is tough—arguably the hardest! I’m going up against industry giants such as First Page Digital and OOM. These are large, enterprise-level agencies that have been market incumbents for more than half a decade!

ThreeLittlePigs.Pro Link Building Case Study

ThreeLittlePigs.Pro was registered on Monday, 5th of July 2021. I started link building in September 2021 using the same strategies I learned from my first site. The goal is to bring an outreach-based link building methodology to Singaporean shores. In my experience, SEO is perceived by many small and medium business owners as a black box. With Google’s Helpful Content Update, understanding and growing through SEO can be complex and messy. Link building Efforts in 2021 and 2022: Month Number of Backlinks September 2021 4 October 2021 1 December 2021 8 January 2022 1 February 2022 2 March 2022 2 Total 18 Link building Efforts in 2023: Life got in the way. So nil. Link building Efforts in 2024: I exited the corporate world in Singapore and decided to restart my SEO journey, building a Singaporean led SEO agency. So much has changed in just a couple of years. I learned about using AI in content creation and implementing AI in my prospecting and link vetting processes. Google also implemented the Helpful Content Update, which affected many small and independent publishers, My research into local publishers shows that they were not spared! However, in my opinion, Google still isn’t able to distinguish between genuinely helpful content and what isn’t. In the SEO industry, there are exact match domains that rank on the first page despite having poor backlinks and content. Then there’s the issue of parasite SEO, where publishers abuse a site’s high authority to rank for their targeted keywords. Recently, Forbes received a manual penalty for site reputation abuse. Evidently, site authority still plays a huge role algorithmically. The best way to increase your site authority is by building high-quality backlinks! Link building ThreeLittlePigs.Pro data I started link building again from June 2024: Month Number of Backlinks June 2024 2 July 2024 6 August 2024 8 September 2024 6 October  To be Confirmed! November 2024  To be Confirmed! Total Year to Date  To be Confirmed! Of course, the data here doesn’t show the domain authority of each domain we received links from. It also doesn’t reveal the degree of relevance of the sites. However, I use Majestic’s SEO tool to quantify relevance. I look at each domain’s Topical Trust Flow and only acquire links from sites that pass a certain threshold. They need to be either in my industry or in a closely related niche. This also helps standardize the link vetting process for my SEO team to follow. Link building Results in 2024: Our site ranked on pages 3 to 5 within 4 months of link building efforts by Google. We were beyond page 100 before that! I also want to point out that our domain is ThreeLittlePig.Pro, not ThreeLittlePigs.sg, which might have given us an extra localized ranking signal boost. The goal is to demonstrate ranking for brands and not to abuse loopholes in Google’s current algorithm that may prioritize exact match domains. Examples of exact match domains: - bestcreditcards.sg (for the keyword “best credit cards Singapore”) - plumbersingapore.sg (for the keyword “plumber Singapore”) - webdesignservices.sg (for the keyword “web design services”) Yes, we don’t want to be leveraging “loopholes” in Google’s algorithm. The majority of businesses out there are not named after exact match domains! Less than half a year in, our agency even got our first ever SEO lead!

Link Building and Google's Helpful Content Update in 2024

An article published by Moz argued that Google has "cranked up" the authority weightage on "branded terms" in their Helpful Content Update. They argued that update isn’t solely about content quality but rather about the ratio of brand search volume to link signals. This also means that doing SEO (and link building) in isolation and not having your brand mentioned in other areas of the internet may negatively affect your "brand" ranking signals. I am currently putting this to the test on my own site, as I am not building other channels for client acquisition. This means that SEO can be more effective when done in conjunction with other channels, such as search engine marketing or Meta advertising. If your brand name is out there through paid channels, it translates to higher brand search volume. Organically, if your company has a YouTube channel, an active Instagram page, or other forms of social media, it increases brand searches as well. I am not a fan of building multiple channels at once. However, this has implications for businesses looking to implement SEO. I’d say that using only SEO to grow your business from zero is no longer viable. You’ll need a “blended search” methodology that incorporates both SEO and paid social media marketing. I will update this article as we continue our link-building efforts throughout 2024. Read the full article

[cacmsinsitute]

SEO Best Practices for 2024: Staying Ahead of Google Algorithm Updates

Search Engine Optimisation (SEO) is still a vital component of digital marketing, continually evolving in response to Google's periodic algorithm modifications. As we approach 2024, businesses must stay up to date on the latest SEO best practices in order to preserve or improve their search ranks. This article discusses critical tactics for staying ahead of Google's adjustments and ensuring your content continues to rank well in search engine results.

1. Concentrate on User Experience (UX)

In 2024, user experience (UX) is more important than ever in SEO. Google's algorithms are progressively prioritizing websites that provide seamless, intuitive experiences. Core Web Vitals, which were established in 2020, continue to play an important part in rankings. These metrics assess page loading speed, interactivity, and visual stability. Websites that perform well in these areas are more likely to rank higher.

Best Practice: Conduct regular UX audits for your website by analyzing Core Web Vitals scores with tools such as Google PageSpeed Insights. Make sure your site is mobile-friendly, as mobile devices account for a large amount of web traffic. To improve the overall user experience, simplify navigation, reduce load times, and minimize intrusive pop-ups.

2. Prioritize quality content.

Content remains king in the world of SEO. However, the emphasis has shifted towards quality over quantity. Google's algorithms are getting better at analyzing content context and relevance. In 2024, generating in-depth, well-researched, and creative content that matches the needs of your audience is critical.

Best Practice: Create a content strategy that prioritizes high-quality articles, blog posts, and multimedia content. Use keyword research to uncover themes that are relevant to your audience, but avoid keyword stuffing. Instead, naturally include keywords into your text while focussing on readability and value.

3. Optimize for E-A-T (expertise, authority, and trustworthiness).

Google's E-A-T principles continue to influence how material is judged. In 2024, establishing competence, authoritativeness, and trustworthiness is vital, particularly in industries such as healthcare, banking, and law where accurate information is essential.

Best Practice: Promote your knowledge by creating material written by certified people. Link to reliable sources and keep your content up to date with the most recent information. Include author bios that showcase the qualifications and experience of your content writers. Secure your website with HTTPS to get trust from both users and search engines.

4. Embrace Voice Search Optimisation

With the growing popularity of smart speakers and voice assistants, voice search is becoming an important part of SEO. In 2024, optimizing your content for voice search may give you an advantage in ranking for spoken requests.

Best Practice: employ long-tail keywords and natural language phrases that people are likely to employ in voice searches. Create brief, direct responses to typical industry enquiries to enhance your chances of appearing in voice search results and Google's featured snippets.

5. Apply AI and Machine Learning

AI and machine learning are increasingly influencing how Google's algorithms rank content. Understanding how these technologies affect SEO might help you remain ahead of the competition.

Best Practice: Use AI tools to analyze user behavior, predict trends, and personalize information. AI-powered SEO systems, for example, can assist you in more efficiently optimizing content by offering insights into keyword performance, content gaps, and link-building chances. In addition, apply AI to improve content generation, such as creating topic ideas or optimizing headlines.

6. Optimize for Visual and Video Content

Visual and video content are becoming increasingly important in SEO. Google is increasingly prioritizing rich material, and platforms like YouTube are critical to search tactics. In 2024, optimizing your graphic and video content can considerably help your SEO efforts.

Best Practice: To speed up load times, optimize photos using alt text, compression, and descriptive file names. Make sure your video footage is hosted on websites such as YouTube and has transcripts, pertinent tags, and thorough descriptions attached to it. To improve the way movies appear in search results, think about adding schema markup to them.

7. Strengthen Local Search Engine Optimisation

Businesses that depend on local clients must invest in local SEO. Businesses must optimize their web presence for local searches since Google is placing an increasing amount of focus on local search results.

Best Practice: Make sure all of the information on your Google Business Profile—including your company name, address, phone number, and hours of operation—is correct and completely optimized. Request favorable evaluations from pleased clients, and keep your profile up to date with fresh images and content. Additionally, use local keywords to optimize the content on your website and provide audience-focused localized material.

8. Get Ready for Upcoming Algorithm Changes

Google adjusts its algorithm frequently, which may have an effect on search ranks. In order to continue to be successful with SEO in 2024, you must remain knowledgeable and flexible.

Best Practice: Stay up to date on Google's latest updates by subscribing to emails, attending webinars, and following industry blogs. Make sure your website complies with the most recent SEO guidelines by doing regular audits. Determine what needs to be improved and modify your approach if an update has a negative impact on your rankings.

In conclusion

In 2024, SEO will still be changing, therefore being proactive and flexible will be necessary to keep up with Google's algorithm changes. You may improve your website's visibility and keep high search rankings by concentrating on user experience, high-quality content, E-A-T, and cutting-edge technologies like voice search and artificial intelligence. To maintain long-term success in the dynamic digital market, regularly examine your SEO approach, adopt new technology, and keep up with industry developments.

Take Your SEO Skills To The Next Level!

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[abhijitdivate1]

Voice Search Optimization: The Next Big Thing in SEO

Voice search is revolutionizing the realm of search engine optimization (SEO). With the rise of voice-activated assistants such as Google Assistant, Siri, Alexa, and Cortana, more users are utilizing voice commands to search for information online. This shift in user behavior necessitates a new SEO approach known as voice search optimization. This article explores why voice search is poised to be the next significant development in SEO, supported by recent articles and research.

The Growth of Voice Search

Voice search has experienced substantial growth in recent years. According to ComScore, it was predicted that by 2020, half of all searches would be conducted via voice. This surge is driven by the increasing use of smart speakers and mobile devices with voice assistants. As of 2023, over 120 million smart speakers were in use in the United States alone, according to a study by NPR and Edison Research.

The primary appeal of voice search lies in its convenience and speed. Users can speak their queries instead of typing them, making the search process quicker and more natural. This convenience is particularly beneficial for multitasking or hands-free scenarios, such as while driving or cooking.

Differences Between Voice and Traditional Search

Voice search queries differ significantly from text-based searches. They tend to be longer, more conversational, and often posed as questions. For example, a text search might be "best Italian restaurant," whereas a voice search might be "What is the best Italian restaurant near me?" This change necessitates a different approach to content optimization for search engines.

Research by Backlinko found that the average word count of a voice search result page is 2,312 words. This suggests that voice search favors more comprehensive content that provides detailed answers to user queries. Additionally, voice search results are more likely to come from featured snippets, which offer concise answers at the top of search engine results pages (SERPs).

Strategies for Voice Search Optimization

Utilize Conversational Keywords: Given the conversational nature of voice search queries, it's crucial to incorporate long-tail keywords and natural language phrases into your content. Tools like Google’s Keyword Planner and Answer the Public can help identify common questions and phrases related to your topic.

Implement Structured Data: Structured data markup (Schema.org) helps search engines understand your content's context, making it more likely to appear in voice search results. Using structured data can improve the chances of your content appearing in rich snippets, often used for voice search answers.

Optimize for Local Search: Many voice searches are local, with users seeking information about nearby businesses and services. Ensuring that your Google My Business listing is complete and up-to-date can improve your chances of appearing in local voice search results. Additionally, include location-specific keywords in your content.

Provide Direct Answers to Questions: Since voice searches often involve questions, creating content that directly answers these questions can enhance your visibility. FAQ pages are particularly effective, as they align well with the question-and-answer format of voice search.

Enhance Page Load Speed: Page load speed is a critical factor for voice search optimization. Research by Backlinko indicates that voice search results load significantly faster than average web pages. Ensuring that your website is optimized for speed can improve your chances of ranking for voice search queries.

Ensure Mobile Friendliness: With most voice searches conducted on mobile devices, having a mobile-friendly website is essential. Google's mobile-first indexing means that the mobile version of your site is the primary basis for search engine ranking, making responsive design and fast mobile load times crucial.

Are you a recent graduate or looking to switch your career to digital marketing in India? Do you want to gain certification in the most skillful way, guided by professional mentors with over 7-8 years of experience working with industry leaders? Join ExcelR 's Digital Marketing Institute in Ahmedabad today!

The Future of Voice Search and SEO

The evolution of voice search is still in its early stages, but its impact on SEO is already significant. As technology advances, we can expect even more sophisticated voice recognition capabilities and greater integration of voice search into daily life. This will further solidify voice search optimization as a critical component of any comprehensive SEO strategy.

A report by Juniper Research predicts that by 2025, there will be 8 billion digital voice assistants in use. As voice search continues to grow, businesses and marketers must adapt their SEO strategies to stay competitive. Those who embrace voice search optimization early will be well-positioned to capture this growing segment of search traffic.

Conclusion

Voice search optimization is rapidly becoming a crucial aspect of SEO. With the increasing adoption of voice-activated devices and the shift in user behavior towards more natural, conversational queries, businesses must adapt their SEO strategies to remain relevant. By focusing on conversational keywords, creating structured data, optimizing for local search, providing direct answers, improving page load speed, and enhancing mobile friendliness, businesses can effectively position themselves for success in the era of voice search. As voice technology continues to evolve, staying ahead of these trends will be essential for maintaining a competitive edge in the digital landscape.

For more information and Job certification in our Digital Marketing institute, visit the EXCELR website or contact us at 1800-212-2121.

[roamnook]

Breaking News: TikTok Shop Surpasses $1 Billion in Sales - Raises Concerns Over Product Quality, Including Counterfeits. Stay Informed. [https://www.forbes.com/sites/mattcraig/2024/04/03/tiktok-shop-surpasses-1-billion-in-sales-raises-concerns-over-product-quality-including-counterfeits/]

RoamNook Blog

New Horizons in Digital Growth: Unleashing the Power of Information

Welcome, dear reader! Today, we are excited to bring you a groundbreaking blog that will revolutionize your understanding of data and its impact on digital growth. In this article, we will delve into the world of hard facts, concrete data, and informative statistics that drive real-world applications and shape the digital landscape. Prepare to be amazed by the insights we unveil!

The Power of Hard Facts

In this era of information overload, it's crucial to separate fact from fiction. That's why we are committed to providing you with hard, objective facts that you can rely on. Our data-driven approach eliminates the noise and ensures that you have access to the most accurate and up-to-date information available.

Let's dive into some eye-opening statistics:

Over 70% of businesses that prioritize data-driven decision-making outperform their peers.

By 2025, the global volume of data is estimated to reach 175 zettabytes (ZB).

Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable.

The average cost of poor data quality to businesses is $15 million per year.

The Role of Data in Digital Growth

Now that we understand the power of hard facts, let's explore how data fuels digital growth. In today's hyperconnected world, organizations that harness the potential of data gain a competitive edge and drive innovation. Data-driven marketing, personalized user experiences, and targeted advertising campaigns are just a few examples of how data transforms the digital landscape.

Here are some mind-blowing numbers that highlight the impact of data in digital growth:

In 2020, global digital advertising spending surpassed $332 billion, a 17% increase from the previous year.

Personalized emails have a 26% higher open rate and a 760% higher revenue compared to generic emails.

Companies that use data analytics are five times more likely to make faster decisions.

By 2022, it is projected that the total digital commerce revenue will exceed $6.5 trillion globally.

Unlocking the Potential with RoamNook

Now that you recognize the significance of data in driving digital growth, it's time to introduce you to RoamNook, a pioneering technology company specialized in IT consultation, custom software development, and digital marketing. At RoamNook, we have made it our mission to empower businesses with the tools and knowledge they need to thrive in the digital age.

Our team of experts utilizes cutting-edge technologies and best practices to unlock the potential of data for our clients. We offer comprehensive IT consultation services that help businesses optimize their infrastructure, streamline processes, and enhance cybersecurity. Our custom software development solutions enable organizations to harness the full power of data and gain a competitive advantage.

Furthermore, our digital marketing strategies are backed by data and analytics to ensure maximum reach and engagement. From search engine optimization (SEO) to targeted advertising campaigns, we tailor our solutions to meet the specific needs and goals of our clients.

By partnering with RoamNook, businesses can experience unparalleled growth and unlock new opportunities in the digital realm. Our track record of success and client satisfaction speaks for itself.

Conclusion

In conclusion, data holds the key to digital growth in the modern world. By leveraging hard facts, concrete data, and informative statistics, businesses can make informed decisions that drive innovation, improve customer experiences, and increase profitability.

RoamNook is your trusted partner in this data-driven journey. With our expertise in IT consultation, custom software development, and digital marketing, we empower businesses to thrive in the digital age. Join us today and unlock the full potential of your digital transformation!

Visit RoamNook for more information.

Source: https://www.forbes.com/sites/technology/article/conversational-ai/&sa=U&ved=2ahUKEwiKguvJz6mFAxVRNlkFHdRQBXcQxfQBegQIBRAC&usg=AOvVaw0pqLlnY7X72Zr4_O1Fpgsv

[nom-domaine]

Nouvelle extension de nom de domaine .lifestyle

L'extension de nom de domaine .lifestyle représente une opportunité passionnante pour les marques, les entreprises et les individus cherchant à se positionner dans les secteurs liés au style de vie. Cet article explore les avantages, les utilisations potentielles et l'impact sur le référencement de cette nouvelle extension.

Avantages

L'extension .lifestyle offre plusieurs avantages distincts :

Spécificité : Elle permet une identification immédiate avec le secteur du style de vie, offrant une clarté sur le contenu et les services proposés.

Différenciation : Dans un espace numérique encombré, .lifestyle offre une occasion de se démarquer avec une extension unique et mémorable.

Confiance : Comme pour d'autres extensions de niche, .lifestyle peut aider à construire la confiance avec les utilisateurs en signalant un engagement clair dans le domaine du style de vie.

Utilisations

L'extension .lifestyle est idéale pour une variété d'utilisateurs et d'applications :

Marques et entreprises : Pour les entreprises opérant dans le secteur du style de vie, comme la mode, la santé et le bien-être, l'alimentation saine, le voyage, et plus encore, cette extension communique immédiatement l'alignement de la marque avec ces valeurs.

Blogueurs et influenceurs : Les individus partageant des conseils, des tutoriels, et des histoires liées au style de vie peuvent utiliser .lifestyle pour renforcer leur marque personnelle.

Plateformes de contenu : Sites web offrant des contenus éditoriaux, des critiques, et des guides sur des sujets de style de vie.

Impact sur le référencement

Bien que l'extension de domaine en elle-même n'ait pas un impact direct sur le classement SEO, l'utilisation d'une extension .lifestyle peut contribuer à une stratégie de marque cohérente qui, à son tour, peut améliorer le référencement :

Pertinence : Un nom de domaine pertinent et spécifique au secteur peut améliorer la pertinence aux yeux des moteurs de recherche pour des requêtes liées au style de vie.

Branding : Une marque forte et cohérente, soutenue par une extension de domaine appropriée, peut augmenter les clics et réduire le taux de rebond, des facteurs qui influencent positivement le référencement.

Backlinks : Les sites bien positionnés dans leur niche sont plus susceptibles d'acquérir des backlinks de qualité, un pilier du référencement.

En conclusion, l'extension .lifestyle offre une opportunité unique pour les marques, les entreprises et les individus de se connecter avec leur audience cible dans le secteur du style de vie. En combinant une stratégie de contenu de qualité avec cette extension spécifique, il est possible de renforcer la présence en ligne et d'améliorer le référencement.

Citations: [1] https://www.gandi.net/fr/domain/tld/hotel [2] https://blog.nameshield.com/fr/2022/11/10/les-noms-de-domaine-blockchain-des-identifiants-decentralises/ [3] https://blog.nameshield.com/fr/2019/02/20/dns-impact-sur-referencement-naturel-seo/ [4] https://www.eurodns.com/fr/extensions-nom-de-domaine/nouvelles-extensions [5] https://www.ionos.fr/digitalguide/domaines/extensions-de-domaine/extensions-de-domaines-les-plus-populaires/ [6] https://www.one2net.fr/nom-domaine/nom-domaine-vip/ [7] https://news.gandi.net/fr/2021/03/lancement-de-produit-la-strategie-de-noms-de-domaine-pour-proteger-votre-marque/ [8] https://blog.nameshield.com/fr/2020/04/30/bien-choisir-son-tld-en-fonction-des-performances-dns/ [9] https://www.ionos.fr/digitalguide/domaines/extensions-de-domaine/les-nouvelles-extensions-sur-internet/ [10] https://www.hostinger.fr/blog/avenir-noms-domaines [11] https://www.one2net.fr/nom-domaine/nom-domaine-dad/ [12] https://blog.nameshield.com/fr/2021/10/14/petit-precis-du-dns/ [13] https://www.domaine.fr/nom-de-domaine/cg [14] https://sedo.com/fr/domaines/apercu-des-noms-de-domaine/ [15] https://www.netim.com/fr/programme-revendeur [16] https://numerique.banq.qc.ca/patrimoine/details/52327/3551034 [17] https://www.silicon.fr/noms-domaine-marche-nouvelles-extensions-ntld-10-indicateurs-468834.html [18] https://blog.nameshield.com/fr/2020/04/08/dns-on-blockchain-la-prochaine-evolution-des-noms-de-domaine/ [19] https://www.one2net.fr/nom-domaine/extensions-disponibles/ [20] https://blog.nameshield.com/fr/2020/11/05/les-dangers-des-certificats-wildcard/ [21] https://www.amen.fr/nom-de-domaine/nouveaux-gtld/ [22] http://www.promo-and-tools.net/rentabilisez-votre-site/index.htm [23] https://kinsta.com/fr/blog/extensions-de-domaine/ [24] https://fr.linkedin.com/company/franche-comte-net [25] https://www.lws.fr/nouvelles-extensions-de-domaines.php

[zov911]

From Browsers to Builders: How to Maximize Conversion Rates on Your Construction Website Website conversions – the juggernaut that keeps your online efforts buzzing. For those in the construction industry, your website is your virtual showroom, the foundation of your digital presence that reflects your company's personality. The construction industry, with its ever-expanding advancements, depends heavily on effective online communication channels. However, the real question prevails: How can you morph casual site visitors into dedicated clients? This article aims to shed a light on that pivotal aspect. Understanding Construction Website Conversion Before we delve into the technical aspects, understanding what website conversions mean for your construction business is critical. Whenever a website visitor completes a desired action on your site – perhaps filling out a contact form, downloading a whitepaper or subscribing to a newsletter — this counts as a conversion. The race to enhance conversion rates is not about having an aesthetically pleasing online portfolio of your completed projects, although that certainly helps. The central principle is about establishing an intuitive, mobile-friendly website with a focus on user experience and constructed carefully with strategic conversion pathways. Constructing Your Digital Blueprint 1. Clarity is Key: In construction, clarity in design and task division is vital for project success. The same applies in the digital realm. Navigation bars, specific call-to-actions (CTAs), minimalistic design, and easy-to-read content are the building blocks of conversion optimization. Present potential clients with a clear path to follow — from learning about your services to contacting you or requesting a quote. 2. Trust-Building Content: In the construction world, reputation is king. Your website should work as your best public relations officer. Incorporate regular blog posts, case studies, and client testimonials which highlight your expertise and professionalism. 3. Optimized Mobile Experience: As of 2020, around 91% of total internet users are mobile internet users. An unresponsive, hard-to-navigate website on mobile can shut down potential conversion possibilities. Optimize your website for mobile-friendly viewing to offer a seamless experience to users on the go. 4. Simplify Conversion Process: Whether it is filling a contact form or requesting a quote, keep the action steps as clean and straightforward as possible. A complicated or confusing process can deter potential clients. 5. Data Tracking and Analysis: Understanding customer behavior is monumental. Use tools like Google Analytics to gain insights into customer behavior, the pages they visit, the device they use, and more. By analyzing this data, you can tweak your strategy accordingly, enhancing overall conversion rates. 6. Leverage SEO: This isn’t just about loading up on keywords. Modern search engine optimization involves a comprehensive strategy incorporating content quality, page loading speed, mobile optimization, and backlinks. Furthermore, enlist your website in Google My Business and other local listing directories. By targeting local SEO, smaller-to-midsize construction companies can compete for rankings effectively with even the most massive construction conglomerates on local searches. Conversions aren’t just about sales. They are the building blocks to fostering durable relationships with the audience. By developing an easy-to-use, informative, mobile-optimized construction website, and by leveraging data tracking, SEO, and high-quality content, your business can cultivate connections that matter, driving the conversion mechanism efficiently from browsers to builders. Title: From Browsers to Builders: Maximize Conversion Rates on Your Construction Website with Morphed Digital Marketing Strategies Introduction: Conversion rates on your construction website represent the ratio of visitors who convert casual

browsing into actionable responses such as purchasing your services, submitting an inquiry, or scheduling a consultation. A key element in any digital marketing strategy is not just to attract a voluminous audience, but to also convert that traffic into prospective clients. Glance through compelling strategies, backed by successful case studies, to aid your construction company in orchestrating exceptional digital conversions. 1. User-Friendly Design and Navigation: First and foremost, an easy and intuitive design with optimal navigation ensures smooth user-experience, aligning visitor interests with your services. Take the example of UK based Gleeson Homes. The company experienced a 30% increase in online inquiries after revamping their website design to improve user-friendliness and easy navigation. Actionable Strategy: Audit your website design for potential navigation issues. Be certain that your construction services are clearly depicted and easily accessible from the homepage. 2. SEO Focused Content: Creating SEO optimized content is crucial for increasing your website visibility to a targeted audience. Oftentimes, potential clients use specific keywords to find construction services like yours. The PCL Construction case is an exemplary model, showing a 60% rise in organic traffic after incorporating blog posts around trending construction topics and SEO-optimized service pages. Actionable Strategy: Conduct keyword research using tools like SEMRush or Moz, identifying the terms potential clients are using to search. Include these keywords strategically into your website content and metadata for improved SEO rankings. 3. Conversion-Oriented Calls to Action (CTAs): Compelling CTAs guide your website visitors toward action. New England Construction achieved an impressive 35% increase in conversion rate through the strategic positioning of clear and action-oriented CTAs throughout their website. Actionable Strategy: Insert clear, prominent CTAs at crucial touchpoints across your website, urging visitors to schedule a consultation, request a quote, or start a project. 4. Live Chat and Chatbot Features: Integrating live chat or chatbot features contributes to real-time query resolution, thereby significantly boosting conversions. Robins & Morton noticed a 20% increase in appointments booked after installing a chatbot tool on their website. Actionable Strategy: Implement live chat tools like LiveChat or use AI-based chatbots like Drift on your website to instantly answer visitor queries, nudging them toward conversion. 5. Build Trust with Testimonials and Portfolio: Displaying previous projects and testimonials builds credibility with potential clients, exemplifying your expertise in the field. Australian builder, Metricon Homes saw a 50% increase in consultation bookings after introducing a visual project portfolio and customer testimonials on their website. Actionable Strategy: Create dedicated sections for showcasing your work portfolio and happy client testimonials to enhance your credibility. 6. Mobile-Optimization: In an increasingly mobile-first world, a mobile-optimized website broadens your reach, ensuring easy and effective access for smartphone users. Salas O’Brien enjoyed a 25% increase in web inquiries from mobile users after optimizing their site for mobile. Actionable Strategy: Use Google’s Mobile-Friendly Test tool to identify and fix potential problems in your website's mobile view. Conclusion: Implementing these effective digital marketing strategies not only maximizes your construction website conversion rates but also boosts business growth. From creating a user-friendly interface to SEO-rich content, strategically-placed CTAs, and trust-building testimonials, these practical techniques turn casual browsers into committed builders. Always remember, the digital landscape is ever-evolving and necessitates your adaptability and preparedness to harness its full potential.

[cssmonster]

Discover 25+ CSS Breadcrumbs

Welcome to CSS Monster, your go-to destination for discovering 25+ CSS breadcrumb designs. Our curated collection features free HTML and CSS breadcrumb code examples sourced from platforms like CodePen, GitHub, and other reputable resources. As of August 2023, we're delighted to share that our collection has been updated with 6 new and exciting breadcrumb items for you to explore. Breadcrumbs play a crucial role in enhancing user experience and aiding navigation on a website. They not only inform users about their current location within your site but also contribute to Google's understanding of your site's structure. Therefore, correct implementation and user-friendly design are key considerations when incorporating breadcrumbs into your web design. Our collection encompasses a diverse range of breadcrumb designs, each serving as a valuable starting point for your own projects. Each design boasts a unique style and layout, allowing you to choose the one that best aligns with your website's design aesthetic. Whether you prefer a simple and minimalist design or something more intricate and visually captivating, you're bound to discover a breadcrumb design in this collection that suits your specific needs. It's important to note that while the designs in this collection are free to use, always check the license and attribution requirements before integrating them into your projects. We invite you to explore this collection and leverage these CSS breadcrumbs to enhance the navigational aspect of your website. Remember, thoughtful implementation of breadcrumbs contributes to a seamless user journey. Happy coding!

Author Håvard Brynjulfsen July 12, 2021 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML / CSS (SCSS) About a code SKEWED PROGRESS TABS Compatible browsers:Chrome, Edge, Firefox, Opera, Safari Responsive:no Dependencies:-

Author CodingDecoding December 24, 2020 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML / CSS About a code BREADCRUMBS DESIGNS Compatible browsers:Chrome, Edge, Firefox, Opera, Safari Responsive:no Dependencies:- Author alphardex March 27, 2020 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML / CSS About a code BREADCRUMB Compatible browsers:Chrome, Edge, Firefox, Opera, Safari Responsive:no Dependencies:- Author The Wizard of Oz February 13, 2020 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML / CSS About a code BREADCRUMBS СOMPONENT Compatible browsers:Chrome, Edge, Firefox, Opera, Safari Responsive:yes Dependencies:-

Author smooto January 17, 2020 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML / CSS About a code BREADCRUMB EXPERIMENT Compatible browsers:Chrome, Edge, Firefox, Opera, Safari Responsive:yes Dependencies:- Author David Lewis November 29, 2019 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML / CSS About a code REFACTORING UI - BREADCRUMBS Compatible browsers:Chrome, Edge, Firefox, Opera, Safari Responsive:no Dependencies:-

Author rajeshdn June 27, 2019 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML / CSS About a code BREADCRUMBS Compatible browsers:Chrome, Edge, Firefox, Opera, Safari Responsive:no Dependencies:font-awesome.css

Author dngm May 20, 2019 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML / CSS (SCSS) About a code ACCESSIBLE SEO AND MOBILE OPTIMIZED BREADCRUMB NAVIGATION Compatible browsers:Chrome, Edge, Firefox, Opera, Safari Responsive:yes Dependencies:-

Author nana October 3, 2018 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML / CSS (SCSS) About a code CSS CUT-UP BREADCRUMBS Compatible browsers:Chrome, Edge, Firefox, Opera, Safari Responsive:no Dependencies:-

Author Chris Jahn April 30, 2018 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML (Pug) / CSS (Stylus) About a code VERTICAL BREADCRUMB

Author Kevin Konrad Henriquez February 27, 2018 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML / CSS (SCSS) About a code BREADCRUMB WITH DROPDOWN NAVIGATION

Author Jonathan Shippin September 18, 2017 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML / CSS (SCSS) About a code BREADCRUMBS WITH 'SMART' ELLIPSIS (FLEX)

Author Andreas Storm August 14, 2017 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML About a code BREADCRUMBS NAVIGATION

Author Mamun Khandaker April 27, 2017 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML / CSS About a code CREATIVE BREAD CRUMB DESIGNS Compatible browsers:Chrome, Edge, Firefox, Opera, Safari Responsive:no Dependencies:-

Author Gerta Xhepi June 7, 2016 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML / CSS (SCSS) About a code BREADCRUMBS Compatible browsers:Chrome, Edge, Firefox, Opera, Safari Responsive:no Dependencies:font-awesome.css

Author Stan Williams March 19, 2014 Links Just Get The Demo Link How To Download - Article How To Download - Video Made with HTML / CSS About a code PURE CSS3 BREADCRUMB NAVIGATION Compatible browsers:Chrome, Edge, Firefox, Opera, Safari Responsive:no Dependencies:-

FAQs

1. What are CSS breadcrumbs? CSS breadcrumbs are navigational aids on websites, indicating the user's current location. They play a vital role in enhancing user experience and aiding navigation. 2. Why are breadcrumbs important for a website? Breadcrumbs not only inform users about their current location but also help search engines like Google understand the structure of a website. They contribute to better navigation and user engagement. 3. How can I use the CSS breadcrumb designs in my projects? Our collection offers a variety of CSS breadcrumb designs that you can use as a starting point for your projects. Each design has its unique style and layout, making it easy to choose the one that fits your website's aesthetic. 4. Can I customize the CSS breadcrumb designs to match my website's design? Certainly! CSS breadcrumb designs are customizable. You can easily adjust the size, color, and other properties to ensure they align seamlessly with your website's design. 5. Is there a specific license for using the breadcrumb designs? While the designs in our collection are free to use, it's crucial to check the license and attribution requirements associated with each design before incorporating them into your projects. 6. How often is the breadcrumb collection updated? Our collection is regularly updated to include the latest and most innovative CSS breadcrumb designs. Check back for new additions and stay informed about the evolving trends in web design. 7. What types of breadcrumb designs are available in the collection? The collection features a diverse range of breadcrumb designs, including simple and minimalist options as well as more complex and visually interesting designs. You can choose based on your website's specific design preferences.

Conclusion

In conclusion, CSS Monster is your destination for discovering and integrating 25+ CSS breadcrumb designs into your web projects. Breadcrumbs play a crucial role in user navigation and site structure, and our collection offers a variety of designs to suit different aesthetics. Explore the collection, choose the design that fits your needs, and enhance your website's user experience with these thoughtful navigational aids. Happy coding! Read the full article

[dmlearning]

Digital Marketing

media marketing , such as social listening , live - streaming , direct messaging , and hash tagging . Per - Click and Social Media Advertising If a Digital Marketer's budget includes money for advertising , they'll get to know what and where to spend it for max impact . This includes both ad placement in various sites around the web - through direct advertising or platforms like Google Ads - as well as social media ads and sponsored posts . Email Marketing ▷ Storytelling We've explained how valuable it is often to succeed in your customer base through their inbox . Sending out email campaigns is easy ; sending out effective email campaigns is far , much harder . And while newsletters aren't the sexiest tool at Digital Marketers ' disposal , nearly 80 percent of them report seeing a rise in email engagement over the previous 12 months , according to Hub spot's 2020 State of Marketing report . Whether you're captioning an Instagram post or writing a thousand - ward thought leadership article Whether you're captioning an Instagram post or writing a thousand - word thought leadership article for your company blog , excellent storytelling skills ( including writing , editing , and visual storytelling ) are always an asset for a Digital Marketer . Especially when it comes to content marketing - longer articles on topics relevant to your audience , which are a key tool in SEO - it's important to be able to communicate your ideas not just clearly , but also in a way that feels compelling to the people you want to attract . Related : the odds are very high you'll need to be able to navigate the backend of WordPress or a similar CMS While larger teams often have a fanatical academic department staffed with Graphic Designers or maybe UI / UX Designers , it often falls to the Digital Marketer to perform everyday tasks like selecting and manipulating the pictures which will appear on the corporate social media feeds or producing the layout for an email newsletter . Here , a grasp of basic design skills - including the way to organize information for legibility - is an enormous asset . Creative Problem Solving Whatever you're trying to accomplish as a Digital Marketer , your competitors are likely trying to realize an equivalent thing . Your edge lies in your ability to innovate and out - think them - not to say find creative solutions to all or any the opposite challenges that come up over the course Discovering unique paths to your users and finding new strategies to catch and retain their attention are all part of a day's work . Sales and Persuasion As a Marketer , your job is to vary people's minds . Obviously , learning the skill of selling will benefit you ! But this isn't limited to the hard sell : arguably , the facility of persuasion is simply as important a Marketer , your job is to vary people's minds . Obviously , learning the skill of selling will benefit you ! But this isn't limited to the hard sell ; arguably , the facility of persuasion is simply as important when constructing a robust brand image slowly over time , or maybe trying to bring your colleagues on - side for a replacement campaign idea . Project Leadership Given their involvement in multifaceted digital campaigns , Digital Marketers got to skills to shepherd these projects through multiple phases , across various channels with diverse deliverables , involving the contributions of many other people . This requires leadership abilities as well as a high degree of structure . At least when it involves efficiency and organizing , there are tools to assist automate different tasks and keep you on top of things ; during a recent survey by Hubspot , 68 percent of Digital Marketers said they believe automation in how . Agility and Adaptability Digital Marketers always have many irons within the fire , knowing the way to prioritize them while also responding to urgent matters as they pop up - and they will - requires the agility of an acrobat

[webmeridian]

How to Successfully Migrate from Magento 1 to Magento 2

In the ever-evolving world of e-commerce, staying up-to-date with the latest technology is crucial to maintaining a competitive edge. Magento, one of the most popular e-commerce platforms, released Magento 2 as an upgrade to its predecessor, Magento 1. If you’re currently running your store on Magento 1, migrating to Magento 2 can offer enhanced performance, security, and features. In this article, we’ll guide you through the process of migrating from Magento 1 to Magento 2, ensuring a smooth transition for your online business.

Understanding the Need for Migration

Outlining the Necessity

Magento 1 reached its end-of-life in June 2020, which means it no longer receives official support and security updates. This can leave your online store vulnerable to security breaches and compatibility issues with newer technologies. Migrating to Magento 2 ensures that your store remains secure and optimized.

Improved Performance and User Experience

Magento 2 comes with significant performance enhancements, resulting in faster page load times and smoother user experiences. Its full-page caching and optimized database management contribute to improved overall site speed.

New and Advanced Features

Magento 2 introduces a range of new features such as improved checkout processes, responsive design themes, and enhanced admin interfaces. These features empower you to provide a modern and seamless shopping experience to your customers.

Preparing for Migration

Conducting a Store Audit

Before you initiate the migration process, perform a comprehensive audit of your Magento 1 store. Identify all the extensions, customizations, and themes you are currently using. This will help you plan the migration strategy more effectively.

Backing Up Your Data

Data is the backbone of any e-commerce store. Prior to migration, back up your entire Magento 1 store, including products, customer data, orders, and configurations. This ensures that your critical information remains intact throughout the migration.

Choosing the Right Extensions

Magento 2 offers a wide range of extensions to enhance your store’s functionality. Research and choose extensions compatible with Magento 2 that match the features you were using in Magento 1.

Executing the Migration Process

Setting Up Magento 2

Start by installing a fresh instance of Magento 2 on your server. Configure essential settings such as payment gateways, shipping methods, and tax rules to match your previous setup.

Data Migration

Migrating data from Magento 1 to Magento 2 can be complex. Utilize the official Magento Data Migration Tool or seek assistance from experts to ensure a seamless transfer of products, categories, customers, and orders.

Theme and Customization Migration

If you had a custom theme or specific design elements on your Magento 1 store, you’ll need to recreate or adapt them for Magento 2. This is also an opportunity to implement responsive design for optimal mobile experiences.

Post-Migration Steps

Testing and Quality Assurance

Thoroughly test the migrated store for functionality, performance, and compatibility across different devices and browsers. Address any issues that arise during testing.

SEO Considerations

Migration can impact your SEO rankings. Implement 301 redirects to ensure a smooth transition for search engines and users. Update meta tags, URLs, and structured data as necessary.

Informing Customers

Notify your customers about the migration and any temporary disruptions in service. Provide them with information on how to access their accounts and track orders during the migration period.

Conclusion

Migrating from Magento 1 to Magento 2 might seem like a daunting task, but with proper planning and execution, it can be a seamless process that elevates your online store’s performance, security, and user experience. By following the steps outlined in this guide, you’ll be well-prepared to navigate the transition successfully.

FAQs

Q1: Is it possible to migrate directly from Magento 1 to Magento 2?

A1: Yes, migration from Magento 1 to Magento 2 is possible, but it requires careful planning and execution.

Q2: Can I migrate custom themes and designs to Magento 2?

A2: Yes, you can migrate custom themes and designs, but adjustments and adaptations might be needed.

Q3: Will my SEO rankings be affected during migration?

A3: There might be temporary fluctuations in SEO rankings, but proper implementation of redirects and SEO updates can minimize the impact.

Q4: How long does the migration process usually take?

A4: The duration of migration depends on the complexity of your store. It can range from a few weeks to a couple of months.

Q5: What are the benefits of migrating to Magento 2?

A5: Migrating to Magento 2 offers improved performance, security, user experience, and access to advanced features that enhance your e-commerce store’s capabilities.

[seoenthusiast]

Social Media Company In Johannesburg Technique & Progress

This ensures that your workers can focus on more essential enterprise elements without worrying about repetitive tasks. Our agency additionally manages customer relationship administration, an important facet of establishing long-term success. We prioritize providing the specified care and professionalism in each interaction to create optimistic first impressions and build upon them. We assisted Pine Lodge George with their social media paid advertising between January - May 2020.

Is your corporation using social media platforms like Facebook, Twitter and Instagram to advertise its merchandise or services? Your business is not routinely set up for success just because it’s on various social websites. As one of many extra established social media marketing corporations in Durban, we conduct in-depth research and create comprehensive methods to make sure your chosen social platform delivers the results you want. The best platform to use for engagement is determined by who your corporation needs partaking in your posts.

These relationships can even assist your link-building efforts, which is ready to go a great distance towards improving your SEO. Create buzz about your organization and construct visibility by providing content that folks wish to share. Momentum builds and your brand’s profile is enhanced with a growing number of new clients. TikTok’s promoting options embrace in-feed adverts, brand takeovers, and sponsored hashtag challenges, all of which can be targeted to specific demographics, interests, and behaviours utilizing TikTok’s algorithm.

At BluCactus Social Media Marketing Agency, we make certain your organization is authentically represented and reveals useful content attractively. Hence, we can help you when you need help with setting up and integrating your on-line social platforms or are thinking about implementing a social media strategy. This package is for businesses that are able to accelerate their progress in the social selling market or aggressively market a product or service by focusing on social media audiences. We offer a full vary of social media services from strategy and creative to group administration and social media advertising to South African and worldwide corporates. We’re a South African digital marketing company with years of expertise helping businesses locally & abroad.

Of course, each channel requires a different approach, but once a plan is developed and broad preparations are completed, it's simple to tailor messages to completely different audiences and improve conversions. Businesses have the power social media marketing services to track key metrics like impressions and engagement to determine which of their strategies are successful in reaching their audience. We have a variety of social media marketing packages to swimsuit completely different wants.

They also enhance your SEO, engage your web site guests and help position you as an professional in your area. Our team has mastered the artwork of making and curating attention-grabbing, informative articles that keep readers enthralled. The aim of our content is to immediate potential sufferers to interact with your follow and book appointments. Scanned, skimmed or read within the best of detail, optimised content material creation addresses the infinite digital... Capterra is free for customers because distributors pay us after they receive internet traffic and sales opportunities. Capterra directories record all vendors—not simply those who pay us—so that you can make the best-informed buy determination potential.

Thus, choosing a reputable social media marketing agency in Cape Town, South Africa, is important in your business’s development and sustainability. Combined with various different digital marketing services, it varieties an essential part of the web marketing eco-system. We understand that every business has distinctive wants, which is why we offer customized social media strategies to satisfy your particular requirements. Our group will work carefully with you to know your corporation objectives and develop a social media strategy that is tailored to your needs. Good Day, I am setting up a coaching website whereby individuals should buy business quick courses from me. I am primarily based in Durban however want to market in South Africa in addition to abroad internationally.

Facebook, Twitter or Pinterest contest can highly will increase the standard visitors in your business in a brief time frame. Our experts will determine which forms of contest and which social networking platforms are essentially the most appropriate on your brand. We also provide a module in Cloud Property Solutions which allows Users to publish posts daily preserving their social media accounts up to date with the latest content. We do in-depth analysis into your business, not simply to know your services however to develop content material that your followers will take pleasure in. We perceive that because the digital world evolves and online culture shifts day-to-day, social media strategy has to stay consistent with the changing landscape.

We purpose to speak your product and service in the best way possible, with one of the best design attainable. Our group is expert in creative writing, graphic design, and the technical necessities of front-end development. Pay Facebook to show your Ads to an viewers that matches your ideal customer, bettering the quality of your following.

From our on a regular basis interactions with shoppers to developing our employees, we believe that when one thing matters, it makes a positive distinction to everyone. Our staff of more than a hundred are hand-picked free-range individuals, good for enhancing the well being and longevity of your model. So now you might have the platforms, but how do you make them be good for you... Overwhelmed however eager to find out about how to advertise on social media?

[lkoudal]

Video Content for Blogging: Engage, Convert, and Rank Higher

Video content has become a vital part of marketing and communication strategies in recent years, and for good reason. Integrating video content into your WordPress website has numerous benefits, including increased engagement, higher conversion rates, and improved search engine rankings. In this post, we will explore these advantages and provide tips for creating and optimizing video content for WordPress. Using video content for blogging   1 - Video content increases engagement on websites - Websites with videos have an average of 2.6 times higher page visit duration than websites without videos (Wistia) - Including a video on a landing page can increase conversion rates by up to 80% (Forbes) - 54% of consumers prefer to see video content from brands they support (HubSpot) 2 - Video content improves conversion rates - Adding a product video to a landing page can increase conversions by up to 144% (Neil Patel) - Video testimonials can increase conversions by up to 34% (BigCommerce) - 64% of consumers are more likely to make a purchase after watching a video about a product (HubSpot) 3 - Video content improves search engine rankings - Websites with video content are 50 times more likely to appear on the first page of Google search results (Forbes) - Video content is 53 times more likely to drive organic search traffic than plain text (MarTech Advisor) - Including a video on a page can increase organic traffic from search engines by up to 157% (Search Engine People) References: - Wistia. "Video Marketing Statistics 2020." https://wistia.com/learn/marketing/video-marketing-statistics - Forbes. "The Power of Video: Its Impact on SEO." https://www.forbes.com/sites/forbesagencycouncil/2020/01/07/the-power-of-video-its-impact - HubSpot. "50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2022." https://blog.hubspot.com/marketing/video-marketing-statistics - Neil Patel. "The Ultimate Guide to Video Marketing." https://neilpatel.com/what-is-video-marketing/ - BigCommerce. "5 Stats That Prove the Power of Video Marketing." https://www.bigcommerce.com/blog/video-marketing-statistics/ - MarTech Advisor. "How Video Marketing Can Improve Your SEO Ranking." https://www.martechadvisor.com/articles/video-marketing-ads/how-video-marketing-can-improve-your-seo-ranking/ - Search Engine People. "10 Reasons Why You Should Add Video to Your Marketing Mix." https://www.searchenginepeople.com/blog/10-reasons-why-you-should-add-video-to-your-marketing-mix.html   Increased Engagement Video content has become a popular medium for engaging website visitors. In fact, a study by Wyzowl found that 84% of people have been convinced to buy a product or service after watching a brand's video. So how does video content increase engagement on a WordPress website? Firstly, videos capture attention and keep visitors on a site for a longer period of time. In a world where attention spans are decreasing, videos provide a dynamic and engaging way to deliver information. Videos can also help to explain complex concepts or showcase product features in a more compelling and memorable way than text or images alone. To create engaging video content for a WordPress website, it's important to consider the audience and their preferences. For example, a younger audience may prefer short and snappy videos that are optimized for mobile devices, while an older audience may prefer longer, more in-depth videos. It's also important to tell a story through your video content in order to create an emotional connection with the viewer. This can be achieved through the use of music, visuals, and a clear narrative structure. Lastly, video content should be optimized for search engines. This means including relevant keywords in the title, description, and tags, as well as creating a video sitemap and submitting it to Google. In summary, integrating video content into a WordPress website can increase engagement by capturing attention, explaining complex concepts, and creating an emotional connection with the viewer. By considering the audience, telling a story, and optimizing for search engines, businesses can create effective video content that drives conversions and improves search engine rankings. Higher Conversion Rates Another benefit of integrating video content into a WordPress website is higher conversion rates. Video has been shown to improve conversion rates by up to 80%, according to HubSpot. This is because video content can be used to educate and persuade potential customers, leading to more sales and sign-ups. One way video content can increase conversion rates is by showcasing a product or service in action. This can help potential customers visualize how the product works and what benefits it offers. For example, a software company may create a demo video showing how their product can streamline business processes and increase productivity. Another way to use video content for conversion optimization is by including a call to action (CTA). This could be a simple invitation to learn more about the product or service, or a more direct CTA to sign up for a free trial or make a purchase. By including a CTA in the video, businesses can guide viewers towards taking action and ultimately increase conversions. To optimize video content for conversion, it's important to keep the focus on the viewer and their needs. The video should address common pain points and offer solutions, and the CTA should be clear and compelling. By creating video content that speaks directly to the viewer and addresses their concerns, businesses can increase conversion rates and grow their customer base. Improved Search Engine Rankings The third benefit of integrating video content into a WordPress website is improved search engine rankings. Video content can improve search engine optimization (SEO) by increasing dwell time, reducing bounce rates, and providing valuable content for visitors. Dwell time is the amount of time a user spends on a website before returning to the search engine results page. Video content can increase dwell time by capturing and holding the viewer's attention, leading to a longer visit to the website. Additionally, video content can reduce bounce rates by providing relevant and engaging content that encourages visitors to explore the website further. Moreover, video content offers valuable content for visitors, which can improve search engine rankings. Google's algorithm considers the quality and relevance of content when ranking websites. By creating high-quality video content that addresses common search queries, businesses can improve their website's relevance and authority in the eyes of search engines. To optimize video content for SEO, it's important to use relevant keywords in the video title, description, and tags. Additionally, businesses should create a video sitemap and submit it to Google to help the search engine crawl and index the video content. By incorporating video content into their WordPress website and optimizing it for search engines, businesses can improve their website's visibility and attract more organic traffic from search engine results pages. Are there any special considerations for creating video content for blogging? Yes, there are special considerations for creating video content for blogging. Firstly, the length of the video should be kept in mind. Shorter videos tend to perform better as they have a higher engagement rate. Secondly, the content of the video should be relevant and add value to the blog post. It should be informative and engaging to the viewers. Thirdly, the video should be optimized for search engines by including relevant keywords in the title, description, and tags. Finally, it is important to ensure that the video is of high quality with good lighting, sound, and visuals. Following these considerations can help create effective video content for blogging. Creating and Optimizing Video Content for WordPress When creating video content for a WordPress website, it's important to choose the right format and style based on the purpose of the video. Some common types of video content include product demos, how-to videos, customer testimonials, and brand story videos. To create high-quality video content, businesses should invest in a good camera, microphone, and lighting equipment. They should also prepare a script or outline that covers the main points they want to convey in the video. Once the video content is created, it's important to optimize it for WordPress. This includes using an appropriate video player plugin, compressing the video for faster loading times, and adding relevant metadata such as titles, descriptions, and tags. Finally, businesses should consider embedding their video content on relevant pages and blog posts throughout their website. This can help improve engagement, conversion rates, and search engine rankings. What types of content are best for video blogging? There are several types of video content that are best for blogging. These include: 1. How-to videos: These videos are great for demonstrating how to do something, whether it's a DIY project, cooking a recipe, or using a product. 2. Product demos: If you're selling a product, a video demo can be a great way to showcase its features and benefits. 3. Interviews: Interviews with experts or influencers in your industry can provide valuable insights and perspectives for your audience. 4. Vlogs: Vlogs, or video blogs, can be a great way to connect with your audience on a more personal level and provide a behind-the-scenes look at your life or business. 5. Webinars: Webinars are a great way to provide in-depth education and training on a specific topic, and can be recorded and shared as video content on your blog. When creating video content for your blog, it's important to consider your audience and what type of content they would find most valuable. It's also important to ensure that your videos are high-quality and well-produced, with clear audio and visuals. Finally, be sure to optimize your videos for SEO by including relevant keywords in the title, description, and tags. Is video content more effective than text when blogging? There is no clear answer to whether video content is more effective than text when blogging as it largely depends on the target audience and the content being presented. However, video content has been proven to increase engagement, higher conversion rates, and improved search engine rankings on WordPress websites. Video content allows for a more dynamic and engaging experience for the audience, as it can convey emotions, expressions, and movements that text cannot. It also allows for creative storytelling and visual demonstrations that may be difficult to communicate through text alone. Moreover, video content is more likely to be shared on social media, increasing its reach and potential audience. It can also lead to higher conversion rates as it can showcase products or services in action, and provide a more personalized experience. In terms of search engine rankings, video content is highly favored by search engines, as it provides more comprehensive and interactive content for users. It can also increase time spent on a website, which is a crucial factor in determining search engine rankings. That being said, text still holds value in certain contexts, such as providing in-depth analysis, instructions, and information that may be better understood through written text. Ultimately, the effectiveness of video content versus text depends on the specific goals and target audience of the blogger, and a combination of both may be the most effective approach. How often should I post video content for my blog? The frequency of posting video content on your blog largely depends on several factors such as the type of content you're creating, your audience's preferences, and your available resources. However, it is recommended to maintain consistency in your posting schedule to keep your audience engaged and coming back for more. If you're just starting with video content, it's best to aim for at least one video per week to keep your blog fresh and relevant. As you grow your content library and resources, you can increase your post frequency to multiple videos per week. However, be mindful not to sacrifice quality for quantity as the success of your video content depends on the value it provides to your audience. It's also important to analyze your metrics regularly to determine the optimal posting frequency for your blog. Look for patterns in engagement and viewership to identify the ideal posting schedule that maximizes your reach and engagement. In conclusion, there is no one-size-fits-all answer to how often you should post video content for your blog. It's important to find the right balance between quality and frequency and evaluate your metrics to determine the most effective posting schedule for your blog. What tips can I use to optimize my video content for blogging? There are several tips you can use to optimize your video content for blogging: 1. Keep it short and sweet: Attention spans are short, so aim to keep your videos under two minutes. If you have a longer video, consider breaking it up into shorter clips that can be shared separately. 2. Embed your video: Embedding your video directly into your blog post can improve engagement and keep visitors on your site longer. It also makes it easier for visitors to share your content. 3. Optimize your video title and description: Use descriptive titles and descriptions that accurately reflect the content of your video. Include relevant keywords to help improve SEO. 4. Add a transcript: Adding a transcript of your video can improve accessibility for hearing-impaired visitors, and it can also improve SEO by providing additional text for search engines to crawl. 5. Use a thumbnail image: Choose an eye-catching thumbnail image that accurately represents your video and will entice visitors to click play. 6. Share your video on social media: Promote your video on social media to increase visibility and engagement. Embed the video on your social media channels to make it easy for followers to watch and share. By following these tips, you can optimize your video content for blogging and improve engagement, SEO, and overall success. Are there any tools I can use to create video content for my blog? Yes, there are several tools that you can use to create video content for your blog. Here are a few options: 1. Screen recording software: If you want to create tutorials or explain complex topics, screen recording software can be a great option. Some popular tools include Camtasia, Screencast-O-Matic, and Loom. 2. Video editing software: If you have footage that you want to edit together into a polished video, video editing software can help. Some popular options include Adobe Premiere Pro, Final Cut Pro, and iMovie. 3. Animation software: If you want to create animated videos or explainers, animation software can be a great option. Some popular tools include Powtoon, Vyond, and Animaker. 4. Smartphone apps: If you want to create quick, simple videos on-the-go, there are several smartphone apps that you can use. Some popular options include TikTok, Instagram Reels, and Adobe Premiere Rush. When choosing a tool, consider your budget, skill level, and the type of content you want to create. With the right tools and a bit of practice, you can create engaging video content for your blog. What platforms are best for distributing video content for blogging? When it comes to distributing video content for blogging, there are several platforms that stand out as the best options. Here are some of the most effective platforms for distributing video content for blogging: 1. YouTube: This platform is the most popular for video distribution, with over 2 billion monthly active users. YouTube offers a vast audience to tap into, making it an excellent choice for bloggers looking to increase their reach. 2. Vimeo: Vimeo is a great alternative to YouTube, offering a more professional vibe for video content. Vimeo also provides better video quality and customization options than YouTube. 3. Facebook: Facebook is a social media giant with over 2.8 billion monthly active users, making it a great platform for distributing video content. Facebook also allows bloggers to target specific audiences with their content using paid promotion options. 4. Instagram: Instagram is a popular platform for video content, especially with the rise of Instagram Reels. Bloggers can use Instagram to share snippets of longer videos, or post short-form content that is more easily digestible for their audience. 5. LinkedIn: LinkedIn is a professional networking platform that is often overlooked for video content. However, it can be an excellent platform for bloggers to share educational or informative videos with their professional network. When choosing a platform for video distribution, it's essential to consider your target audience and where they are most likely to consume your content. By leveraging the right platforms, bloggers can increase their visibility and engagement with their audience. How do I measure the success of my video content for blogging? Measuring the success of your video content for blogging is essential to understand whether your efforts are paying off or you need to improve your strategy. Here are some metrics you can use to measure the success of your video content: 1. Views: The number of views your video receives is an essential metric to measure the success of your content. It indicates the reach of your video, and more views mean more people are watching your content. 2. Engagement: Engagement metrics such as likes, comments, and shares can indicate how well your video is resonating with your audience. High engagement rates mean that your content is compelling, and people are engaging with it. 3. Watch time: Watch time measures the total amount of time people spend watching your video. Longer watch times indicate that your audience is engaged and finding value in your content. 4. Conversion rates: If your video has a call-to-action, such as subscribing to your blog or purchasing a product, conversion rates can measure how many people took that action after watching your video. 5. Referral sources: Understanding where your video traffic is coming from can help you identify which promotion channels are working best for your content. By monitoring these metrics, you can track the success of your video content and adjust your strategy accordingly to achieve better results. Remember to set realistic goals and track your progress consistently to see how your video content is performing over time. Conclusion In conclusion, integrating video content into a WordPress website can provide numerous benefits for businesses. Video content can increase engagement, improve conversion rates, and boost search engine rankings. By creating and optimizing high-quality video content, businesses can attract more visitors to their website, encourage them to take action, and ultimately grow their customer base."Optimize your WordPress blog with video content for increased engagement, conversions, and search engine rankings." Read the full article

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The Rise of Mobile Commerce: How to optimize Your E-commerce Site for Mobile

Mobile commerce, or m-commerce, refers to the buying and selling of goods and services via portable electronic devices like smartphones and tablets. Websites, smartphone applications, and social media platforms are all included in this. Mobile commerce has become a significant role in the online business sector as a result of the widespread use of smartphones and other mobile devices since it makes it easier for customers to shop while on the go and allows firms access to a worldwide clientele.

This article examines the development of mobile commerce and offers advice on how to improve your e-commerce site's success in this area. Starting off, let's take a broad look at how mobile commerce has evolved and the factors that have made it successful. The advantages of mobile site optimization will then be highlighted, including improved user experience, increased sales and revenue, better SEO ranks, and a competitive edge.

Then, we'll provide you suggestions on how to make your e-commerce site mobile-friendly, including responsive design, easy navigation, payment options that work well on mobile devices, quick loading times, and integration of mobile payments.

I. The Growth of Mobile Commerce

    1. Statistics and trends

Over the past few years, mobile commerce has expanded dramatically, and this expansion is expected to continue. Here are some figures and trends that illustrate how mobile commerce is expanding:

Global mobile commerce sales: According to eMarketer, after hitting $2.91 trillion in 2020, mobile commerce sales surpassed the $4 trillion threshold in 2021. This translates to a 22.4% growth rate.

Percentage of mobile commerce in total online retail sales: Mobile commerce accounted for 72.9% of all e-commerce sales in 2020, an increase from 58.9% in 2017. By 2021, more than 75% of all online transactions will be made using this trend.

According to eMarketer, smartphones account for 73% of all U.S. mobile commerce sales, making them the most popular mobile commerce device. Tablets make up the final 27% of the total.

Mobile commerce by industry: All industries are embracing it, although some are doing it more quickly than others. In the fashion and clothing sector, for instance, Statista predicts that global mobile commerce sales will increase from $116 billion in 2018 to $314 billion in 2022.

These statistics and trends demonstrate how important it is for your e-commerce site to be mobile-optimized in order to reach and engage customers. As more consumers use your mobile devices to complete transactions, companies that do not optimize their website for mobile risk losing sales and potential customers.

  2. Factors driving growth

The widespread use of smartphones has made mobile commerce more accessible to a large number of consumers. In the U.S., 85 percent of adults have a smartphone, and in other countries, the figure is much higher, according to the Pew Research Center. Consumers now find it easier to shop online because of the greater accessibility of mobile devices.

Improved mobile technology: Consumers now have access to more convenient and less expensive mobile commerce thanks to improved mobile technology. For instance, the launch of 5G technology and faster mobile internet have made it simpler and quicker for customers to shop on their mobile devices.

Mobile-friendly websites and applications: Online retailers have made significant investments in developing websites and apps that provide mobile customers with a smooth shopping experience. These mobile-friendly websites and applications make it easier for customers to surf the web and perform purchases on their mobile devices.

Mobile payment systems: The emergence of mobile payment platforms like Apple Pay and Google Wallet has helped to boost mobile commerce. Customers now have a quick and simple way to use their mobile devices to make purchases without having to manually enter their payment information thanks to these mobile payment options.

Social media and mobile advertising: Platforms such as Facebook and Instagram have developed into significant distribution channels for mobile advertising, facilitating communications between companies and mobile customers. The possibility that a transaction will be completed increases because mobile advertising can target specific consumers at specific times.

II. Benefits for Optimizing your e-commerce site for mobile

          1. Improved user experience

Here are some tips for optimizing your e-commerce site for mobile to improve user experience:

A component of mobile optimization is designing your e-commerce website specifically with mobile consumers in mind. This entails using a responsive design that changes according to the size of the screen.

More rapid loading: Users of mobile devices need rapid loading. By lowering the size of images and other page elements, optimizing the code, and making use of browser caching, you may reduce the time it takes for mobile users to load pages.

Checkout on a mobile device: Improving the checkout experience for mobile users can have a big impact. This entails streamlining the checkout procedure, lowering the required number of steps, and making sure it's simple to enter payment and shipping information on a mobile device.

Enhanced accessibility: You may make your e-commerce site more accessible to persons with impairments by making it mobile-friendly. Use larger lettering and contrasting colors to make your website simpler to read and navigate for those with visual impairments.

Increased engagement: By offering a better user experience, you may enhance engagement with your website and brand by optimizing your e-commerce site for mobile. This may have an effect on website traffic, user engagement, and conversion rates.

                  2. Increased sales and revenue

Sales and revenue might go up when e-commerce sites are mobile optimized. Here are some instances of how sales might increase thanks to mobile optimization:

Enhanced conversion rates: Mobile optimization can boost conversion rates by facilitating users' use of and navigation via your website on mobile devices. By streamlining the checkout process, making it simple to submit payment and shipping information, and offering a swift and simple mobile experience, you may reduce barriers to the purchase process and raise the probability that customers will make a purchase.

A satisfying mobile experience can boost customer loyalty and encourage repeat visits to your website.

More specialized marketing: By making your e-commerce site mobile-friendly, you'll be able to communicate with your mobile clients in a more specialized way.

More focused marketing: Making your e-commerce site mobile-friendly will also enable you to give your mobile clients more focused marketing messages.

Gain new clients: By making your e-commerce site mobile-friendly, you can gain new clients who prefer to shop using their mobile devices.

Competitive advantage: Having a mobile-friendly e-commerce site can put you ahead of competitors who have not yet made this investment. You can set yourself apart from the competition and draw clients that appreciate a quick and simple mobile experience.

                   3. Better SEO rankings

How mobile optimization may affect your SEO is as follows:

Mobile-friendly websites are given preference in search results by Google and other search engines. Therefore, by making your e-commerce site mobile-friendly, you may boost your results.

Google claims that website speed is a crucial factor in ranking in mobile search results. By making your website mobile-friendly, you may reduce load times and improve your results.

A better user experience can indirectly help your SEO by increasing engagement and lowering bounce rates. You can entice visitors to spend more time on your website.

Local search optimization: As more and more people turn to their mobile devices to conduct their product and service searches, local search optimization is becoming more and more important. Mobile optimization can help you with this.

                 4. Competitive advantage

How mobile optimization can make you stand out is as follows:

Greater user experience: You can differentiate yourself from your competitors who have not made an investment in mobile optimization by offering a smooth and quick mobile experience.

Reach mobile users: By choosing mobile optimization, you can get in touch with customers who enjoy shopping on their smartphones. By offering a flawless mobile experience, you can draw in new clients who otherwise wouldn't have heard of your company.

Growth in sales and revenue: As previously said, mobile optimization can increase conversion rates, decrease cart abandonment, and offer a simple checkout procedure.

New marketing possibilities: Mobile optimization can help you create mobile marketing campaigns that are more successful. By monitoring the user's navigation on your site and utilizing mobile-specific data, you may create customised marketing messages catered to the requirements and preferences of your mobile audience.

IV. Tips for optimizing your e-commerce site for mobile

1. Responsive design

To ensure that your e-commerce site displays and works properly on mobile devices of all shapes and sizes, use responsive design.

Navigation should be made simple so that customers of mobile devices may easily access your e-commerce site.

To optimize your photographs and videos for mobile devices, use high-quality files that load rapidly.

Reduce cart abandonment on mobile devices by streamlining the checkout process. By utilizing auto-fill capabilities, you may minimize the amount of data entry and streamline the checkout procedure by providing a number of choices.

Utilizing SEO strategies made exclusively for mobile devices, your e-commerce site should be optimized for mobile search.

Test and enhance: Make sure your e-commerce site works properly on a variety of mobile devices on a regular basis. Utilize analytics tools to track the user's journey and look for ways to enhance the mobile experience.

                 2. Simplified navigation

Here are some ideas to make your website's mobile navigation simpler:

Use a hamburger menu: One popular way to simplify navigation on mobile devices is to use a hamburger menu. You can open a collapsible menu by tapping the hamburger-shaped icon. This menu can be expanded to include links to every page on your website.

Make sure your menu items are accurately labeled so that consumers can quickly understand where each link takes them. Use terminology that are not very technical or industry-specific to avoid confounding your readers.

Keep it simple: To avoid giving consumers too many options, make sure your navigation menu is brief and straightforward to use.

Simplify usability: Ensure that the mobile navigation menu is simple to use. Place it in a visible area, like at the top or bottom of the page, and make sure it is big enough to touch with your finger.

Test and refine: Ensure that your navigation menu functions properly on a variety of mobile devices on a regular basis.

                3. Integration with mobile payment options

You can more effectively incorporate mobile payment options into your e-commerce site by using the following advice:

Provide a variety of mobile-friendly payment solutions, such as e-wallets and mobile wallets, to your customers. Customers are now able to select the best payment option for them thanks to this.

Simplify the payment procedure: Ensure that the payment procedure is straightforward, quick to carry out on a mobile device, and simple to comprehend.

Ensure payment security: Successful mobile payment solutions depend on secure payment methods. Ensure that your e-commerce site complies with industry payment standards and utilizes safe payment methods.

Allow one-click purchases so that clients can finish their transactions quickly. The experience of buying on a mobile device will be much enhanced.

Consider integrating services like Apple Pay and Google Pay when using mobile payment apps. The overall payment experience can be enhanced by the ability to use mobile devices and these apps.

CONCLUSION

Online business in the burgeoning field of mobile commerce necessitates in-depth research and site optimization. One advantage of optimizing your ecommerce site for mobile is that it will give you a competitive edge in the market, better user experience, more revenue, and better SEO results.

To make your e-commerce site mobile-friendly, there are a few key principles to bear in mind. A responsive design, streamlined navigation, a mobile-friendly checkout process, quick load times, and the incorporation of mobile payment options are a few of these.

By putting these recommendations into practice, you can make sure that your e-commerce site is responsive to mobile devices and offers a seamless buying experience that will aid the expansion and success of your company.

Disclosure: This article includes external links to my blog. These links are provided for the convenience of the reader and to direct them to the original source of information. I do not earn any commission or compensation from these links

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The Most Impressive Guide to Voice Search Optimization

VOICE Search - how it matters?

Introduction of Digital Marketing

Digital marketing is a process of marketing that uses the internet and digital devices to promote products and services. It has become an essential part of marketing for medical professionals. Many healthcare professionals depend on digital marketing to reach patients and build their brands.

One of the most important aspects of digital marketing is search engine optimization (SEO). SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.

With the rise of voice search, it is more important than ever to optimize your website for SEO. In this article, we will explain what voice search is and how you can optimize your website for this growing trend.

Search is transforming; here is What You Need To Know For Optimizing Your SEO

Search engine optimization (SEO) is a constantly evolving field, and keeping up with the latest trends and changes can be a challenge. However, it is essential for businesses to stay on top of these changes to ensure their websites rank well in search engine results pages (SERPs). Here are some key things you need to know for optimizing your SEO in today's transforming search landscape:

1. Focus on user experience: Search engines are prioritizing user experience more than ever. This means that factors like page speed, mobile optimization, and user engagement are becoming increasingly important for SEO. Make sure your website is fast, easy to navigate, and provides high-quality content that meets the needs of your audience. 2. Voice search is on the rise: With the popularity of smart speakers and virtual assistants, voice search is becoming more prevalent. This means that businesses need to optimize their content for natural language queries and long-tail keywords. Consider creating content that answers common questions or provides helpful tips and advice. 3. Featured snippets and rich snippets: Google is increasingly displaying featured snippets and rich snippets in search results, which can provide valuable exposure for businesses. To optimize for these features, focus on creating high-quality, informative content and use structured data markup to help search engines understand your content. 4. Artificial intelligence and machine learning: Search engines are using artificial intelligence and machine learning algorithms to better understand user intent and provide more personalized search results. To optimize for these algorithms, focus on creating high-quality, relevant content that meets the needs of your audience. 5. Local search optimization: Local search is becoming increasingly important for businesses that serve a specific geographic area. To optimize for local search, make sure your website includes your location and contact information, and create listings on Google My Business and other local directories.

Overall, SEO is becoming more focused on providing value to users and creating high-quality content. By keeping up with the latest trends and best practices, businesses can ensure their websites rank well in search engine results pages and attract more traffic and leads

Don't Be Left Behind – Voice Search Is On The Rise

Voice search is becoming increasingly popular because it is more convenient and faster than typing queries into a search engine. According to research conducted by Global Web Index, approximately 27% of smartphone owners use voice search. Furthermore, it is expected that by 2020, 50% of all searches will be performed through voice search. As voice search grows in popularity, it is important for healthcare providers and medical professionals to understand the technology, so they can optimize their websites for voice search. Optimizing for voice search is essential for staying ahead of the competition and having the best chance of appearing in results.

What Is Voice Search?

Voice search is a technology that enables users to speak their queries into a device, such as a cell phone or laptop, and have the device search the internet using artificial intelligence and natural language processing. Instead of having to type out each query, voice search eliminates this step, allowing users to quickly find what they need without having to type it.

How Voice Search Works

Voice search works by using natural language processing, which is a form of artificial intelligence technology. Natural language processing enables the device to interpret the user’s query and form an appropriate answer. Voice search also uses speech recognition, which is a process that enables the device to determine the user’s voice. This technology helps the device to understand the user’s query and provide the most relevant results.

How To Optimize Your SEO For Voice Search

Optimizing your website for voice search is essential for maximizing your visibility in search engine results. To optimize your website for voice search, you should focus on creating natural-sounding content that features long-tail keywords. Long-tail keywords are phrases that are longer and more specific than short keywords.

The Benefits Of Optimizing For Voice Search

Optimizing your website for voice search has several benefits. First, it ensures your website is found when users perform voice searches. Second, it helps you target customers who prefer to use voice search instead of entering their queries into a traditional search engine. Finally, it increases the quality of your website as users will be able to find the content they need more quickly.

Get Ahead Of The Curve – Optimize For Voice Search Now

Multiple Senses

Conclusion

Voice search is increasingly popular, and businesses must optimize their websites for this technology to remain competitive. Optimizing for voice search requires creating natural-sounding content that features long-tail keywords. Doing this will enable your website to appear in more search engine results, reach more customers, and remain competitive. It is essential for medical professionals and healthcare providers to begin the process of optimizing their websites for voice search now to stay ahead of the curve.

Using SEO strategies like these (long tail keywords, natural questioning techniques and muti-lingual approach) shall help businesses to keep pace with consumer needs as they evolve in real-time. At Sark promotions, we can help identify fresh, relevant information and drive performance by capturing reliable real-time ROI.

Let us understand what various statistics say about this.

Voice search usage statistics

Let’s start by taking a look at some general voice search statistics that show us how popular voice search is and the ways people use it.

1. 27% of the global online population uses voice search on their mobile devices

According to data from Think with Google, more than a quarter of the online population of the world is now using voice search on mobile.

That’s not quite the ‘complete voice search takeover’ many analytics predicted when the technology was still in its infancy a few years back – on the contrary, most users still seem to prefer to search the old-fashioned way – but it’s impressive nonetheless.

2. 41% of US adults and 55% of US teens use voice search daily

The Age Group

3. 58.6% of US consumers have used voice search

This more up-to-date statistic from Voicebot confirms that voice search has definitely taken off in the US. According to the study, over half of all US citizens have used voice search at least once in their lives, even if they don’t do so regularly.

4. Voice search is only the sixth most popular voice activity

According to one survey, only 23% of respondents reported searching via voice. This makes voice search only the sixth most popular voice-related activity. It ranked behind making a call, texting, getting directions, playing music, and setting reminders.

5. Voice search is the second most popular channel for mobile searches

Voice search might only be the sixth most popular voice activity, but it’s the second most popular search method for mobile users.

Only browser search is more popular than voice search. People seem to prefer searching through voice than through other search entry points like the phone’s search box, search app, etc.

6. Smartphones are the most popular devices for voice search

No surprises there, then. According to a survey by PWC, 57% of respondents claimed to have spoken to their smartphones, compared to just 29% on tablets, laptops, and desktops.

Why is voice search more popular on mobile than on other devices? Well, it probably has something to do with the fact that we’re more used to talking on our mobiles than other devices, given that we use them for calls all the time.

Plus, voice search requires an audio input and not all desktops and laptops have in-built microphones.

7. 25 to 49-year-olds use voice search more often than any other age group

65% of people in this age range use it at least once a day, compared to 59% of 18 to 24-year-olds and 57% of 50+. Younger consumers may be driving the adoption of voice search but as this statistic shows, it’s actually slightly older people that are the most prolific users.

8. Around 70% of people like voice search because it’s fast

A recent survey from 2019 asked people why they like voice commands. The most common reason people cited was that it’s fast – after all, speaking into your phone is usually a lot quicker than opening up your browser and typing a query in. ‘Accuracy’ and ‘no typing requirement’ were other popular reasons people gave for liking voice search.

9. 90% of people think voice search is easier than searching online

The vast majority of people think searching via voice is easier than searching for something online. Not only that, but 89% also think it’s more convenient, and 87% think it’s faster.

10. 71% of people would rather use voice search than physically type a search query

Following on from the above, consumers show a clear preference for voice assistants when it comes to search. 71% of consumers also said they’d rather use voice search than physically type a search query. Given that people seem to overwhelmingly feel that voice search is better, it’s surprising that it isn’t more commonly used.

11. Most people use voice search when they’re home alone

Over 60% use voice search when they’re home alone, making this the most popular environment for voice search. Other popular environments for voice search included ‘at home with friends’ (over 50%), ‘alone at the office’ (around 49%), and ‘at the restaurant with friends’ (over 40%).

Voice assistant statistics

Voice assistants are digital assistants that use voice recognition and language processing technology. This enables them to ‘hear’ voice commands and perform functions accordingly.

Many people who conduct voice searches do so through voice assistants, so let’s take a look at some stats that tell us more about this technology.

12. 36.6% of the US population use voice assistants

That’s over 120 million people. Most modern smartphones come with voice assistants (think Siri, Cortana, etc.) so they’re fairly ubiquitous.

13. 66% of people who use digital assistants use them weekly

Most people who use voice assistants do so on a regular basis. 66% interact with their digital assistants at least once a week, and 19% do so daily.

14. 72% of people report using voice search through their personal digital assistant

Nearly three-quarters of those who use voice search do so via their personal digital assistant. That includes Siri, Alexa, Cortana, and Google Assistant.

15. 93% of people are satisfied with their voice assistants

According to a recent survey, 50% of people are ‘very satisfied’ and 43% are ‘somewhat satisfied’ with their digital assistants. This shows how far voice recognition technology has come since the early days when trying to use it was often frustrating and ineffective.

16. Apple’s Siri and Google Assistant are the most popular digital assistants

Siri and Google Assistant are the clear market leaders in the voice assistant technology industry. Each holds around 36% of the market share.

Alexa trails behind at 25%, and Cortana comes in at a distant third place at 19%. Together, these four voice assistants almost completely control the market. Other assistants are only used by 1% of users.

17. 68% of people use digital assistants to search for quick facts

This is the #1 most popular use case for digital assistants, according to respondents in a recent survey.

Asking for directions was the second most popular response, with 65% of respondents saying they used digital assistants for this purpose.

Other popular uses included searching for products/services (52%), searching for a business (47%), and researching products/services (44%)

18. 34% of people have purchased takeout food using their voice assistant

This is the most common voice-assistant-driven purchase. Comparatively, only 3% have ordered clothing using their voice assistant. This makes a lot of sense – ordering takeout food is a very simple and low-risk purchase compared to ordering clothing.

With the former, many customers already know what they want to order, whereas, with the latter, most buyers would want to compare their options and at least see a photo of the item of clothing before they’re ready to buy.

19. The average answer match across Google Assistants is 22%

There are many different Google-run devices capable of running voice searches, such as Google Home Hub, Google Home Mini, and Android devices.

A study by SEMrush found that despite all using similar technology, users will usually get different answers to their queries depending on which Google-run smart device they use to conduct their voice search. In only 22% of cases will different devices give exactly the same answer to the same query.

20. Over 50% of consumers expect to be able to make purchases through digital assistants in the next 5 years

Consumers seem to be optimistic about the future of voice assistant technology. Over the next 5 years, over half of users expect to be able to make purchases through their digital assistants. And considering how far digital assistants have come in the last 5 years, I’d wager they won’t be disappointed.

21. Voice assistants can answer 93.7% of all search queries on average…

SEMrush looked at how often different voice assistants failed to answer search queries and found that they were only unable to answer 6.3% of questions, on average, across devices. This shows how far voice search technology has come in recent years as a little over a year ago, that figure would have been as high as 35%.

22. …but Alexa struggles to answer almost a quarter of all queries

Alexa seems to be trailing behind other voice assistants when it comes to voice search. In the SEMrush study, Alexa failed to answer 23% of queries compared to just 2% on Siri, and 6.3% across devices.

This is probably because, unlike other assistants, Alexa wasn’t designed to be a voice search assistant. It was intended to primarily be a smart home speaker.

23. Google Assistant returns the longest voice search answers of all voice assistants

The average answer to a voice search query on Google Assistant was 41 words. This is significantly higher than other assistants. For comparison, Alexa returned an average answer length of just 11 words, and the average answer length across all assistants was 23 words.

Smart speaker statistics

Voice searches don’t just happen on mobile – many people use their smart devices to search online too. With that in mind, let’s take a look at some smart speaker statistics.

24. 35% report using voice search through a smart home speaker

Over a third of consumers say they’ve used their smart home speaker to search for something, and a further 36% of people report using voice commands through other IoT devices like TVs.

25. 45% of people owned a smart speaker in 2019.

That figure is up from 23% the year before, according to a report by Microsoft and Bing. The report also predicted that 75% of people would own a smart speaker by 2020, but this estimation might have since proved to be overly optimistic.

26. Of those that own smart speakers, 41% own two or more

Nearly half of all people who use smart speakers own multiple devices. 59% own just one, but 30% own two, 9% own three, 2% own four, and 1% own 5+. Owning multiple smart speakers allows you to conduct voice commands in different rooms across your home. They can often also sync up together and with other devices in your home for a more connected experience.

27. Playing music is the most common voice activity on smart speakers

70% of smart speaker users use their voice to ask their device to play music. Asking for the weather was the second most common voice request (64%) and asking fun questions was third

(53%). Interestingly, voice search was only the fourth most popular smart speaker activity according to the study, with only 47% of respondents saying they used their devices for this purpose.

28. 52% of people keep their smart speakers in a common room

By common room, we’re talking about any common/shared living areas, like living rooms, lounges, etc. Around 25% of homeowners keep their smart speakers in their bedroom, and 22% keep them in the kitchen. Very few people use them in the bathroom or other rooms in their homes.

29. The global voice recognition technology market size reached over $10.7 billion in 2020

It’s also expected to grow at a CAGR of 16.8% over the next 5 years, reaching a whopping 27.16 billion by 2026

SEO and voice search statistics

If you want to stand the best chance of ranking organically for voice search queries, check out the voice search statistics below. These SEO stats tell us more about how voice search relates to SEO and reveals important ranking factors.

30. 22.8% of SEO professionals think voice search is the most important emerging SEO factor to watch

A survey by Search Engine Journal asked SEOs what they think the most important emergent factors were in SEO, and nearly a quarter of respondents said voice search.

Voice search was the fifth most popular response to that particular question. Core Web Vitals was the top response with 36.6% of survey respondents rating it the most important emergent SEO factor.

31. 80% of voice search answers on Google Assistant come from the top 3 results

Data from SEMrush found that the vast majority of answers to voice search queries were pulled from the top 3 organic results. The upshot: If you want to get featured in voice search answers on Google Assistant, you’ll need to rank at the very top of the SERPs first.

32. 70% of voice search answers come from SERP features

SERP features like Featured Snippets (the answer boxes at the top of the results pages) and People Also Ask sections have become more and more important to SEO over the last few years – and they’re especially important to voice search.

A study by SEMrush found that more than two-thirds of all voice search answers on Google Assistant came from these kinds of SERP features.

33. Pages that rank for voice searches load 52% faster

The average voice search result page loads in approximately 4.6 seconds. This is 52% faster than regular search results pages and suggests that PageSpeed may be a particularly important ranking factor for voice search SEO.

It makes sense that Google would prioritize PageSpeed when it comes to voice search. When you speak into your smart device, you expect an almost instantaneous response – you don’t have time to wait around for the results to load.

34. Pages that rank for voice searches have around 1200 Facebook shares on average…

…and 44 Tweets. This suggests that social engagement may also be a big ranking factor for voice search. SEOs should take note of this: if you want to rank for voice search, it may help to have a solid social strategy in place and promote your blog posts on social media.

35. The average voice search result has a DR of 76.8

DR stands for domain rating (Ahrefs). It’s a measurement of the perceived authority of a website on a 100-point scale. Authority has always been an important ranking factor, but it seems to be particularly important for voice search as high-authority domains dominate the results.

The reason domain authority is so important is probably due to the fact that there’s a consumer expectation that voice search results should be accurate. In an effort to make sure it’s only giving accurate responses to voice search queries, Google may be carefully selecting responses from only the most trustworthy domains.

36. Pages that rank for voice searches have an average word count of 2,312

Google Assistant also seems to prefer to source voice search answers from long-form content. The upshot: if you want to stand the best chance of ranking for voice search queries, publish long-form content.

37. Over 70% of websites that rank on Google’s voice search results are HTTPS secured

This stat suggests that HTTPS encryption may be another important ranking factor. If your website doesn’t have an SSL certificate, you may struggle to rank for voice search.

38. Only 1.71% of voice search results come from pages with an exact-match title tag

Keywords only appear in the title tag of a tiny fraction of voice search results pages, so don’t bother creating individual pages optimized around individual keywords. Instead, it’s better to write one pillar piece of content that answers multiple questions on the same page.

Note: This means that you will need to research additional keywords for each of your blog posts. If you need help, check out our comparison of the best keyword research software tools.

39. 58% of voice search users search for local business queries

Local businesses, take note. Over half of people who use voice search do so to search for local business queries. That might mean asking for directions to a local business, or checking opening hours.

40. The average result for local-intent voice search queries is 23 words long

This is the average length of answers to voice search queries across all digital assistants. The upshot: if you’re trying to rank for voice search queries, keep your answers to common search queries short and sweet.

41. Google Assistant sources local-intent search query answers based on Google My Business…

…and Local Pack SERP features. In contrast, Siri looks at Yelp reviews and Apple Maps to source answers for local-intent search queries. Having a 4.5/5 Yelp rating and a large number of Yelp reviews helps you to rank on Siri.

[zov911]

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